Learning history's lessons is important if humanity is to avoid past horrors Sadly, Coca-Cola seemingly hasn't learned anything. The company was prominent in the 1936 Summer Games in Hitler's Berlin. Now, the company is again on the wrong side of history and equality at Vladimir Putin's 2104 Winter games in Sochi. I do not plan on drinking a Coke ever again. I'm even tempted to pour the cans sitting in the garage down the drain.
Meanwhile, Coca-Cola is trying to downplay its sponsorship of the 2014 Sochi Winter Games. Yet, apparently it has banned the word 'gay' from its customisable 'share a Coke' function. Was it an oversight?