Once upon a time, it carried princes and potentates across the Atlantic in high style and at great speed.
Then
it was towed ignominiously to Ukraine where the partitions and
bulkheads that once divided luxurious cabins and glittering ballrooms
were torn out to remove acres of asbestos.
And
since 1996, the steamship United States has been tied to a Delaware
River pier beside a South Philadelphia shopping mall, while chunks of
paint peel off its black hull and red-and-white funnels.
Now,
the 990-foot-long ocean liner that plied the Atlantic from 1952 until
1969 is the focus of what its financially struggling owner, the SS
United States Conservancy, says is a final effort to save it from the
scrap yard.
Saying
the ship could be only months away from being broken up, the
conservancy is in talks with three developers about its potential to
become a hotel, museum, shopping and restaurant mall, entertainment
complex, conference center, educational facility, or some combination of
all options for reuse.
Conservancy
officials say the ship has about 500,000 square feet of usable space
that represents both a business opportunity and a means of rescuing the
historic vessel, 45 years after losing its trans-Atlantic market to
commercial aviation.
Scrapping
the ship would destroy a piece of American social history and an
engineering landmark that still holds the record for the fastest
trans-Atlantic crossing by an ocean liner, said Susan L. Gibbs,
executive director of the conservancy and granddaughter of the ship’s
designer, William Francis Gibbs. “There is no other American ocean liner left,” she said in an interview. “This is the last one.”
Redevelopment
is expected to cost $170 million to $300 million, depending on the
combination of uses, and “seed capital” of about $15 million will be
needed for an initial phase of the project, Mr. McSweeney said. Putting
the ship back into the cruise market could cost as much as $1 billion,
which is too expensive to contemplate, he added.
He
declined to identify the potential developers but said all would move
the ship to New York, its former home port, where its commercial
potential would be most likely to be realized.
Mr.
McSweeney said that the conservancy — which bought the ship from
Norwegian Cruise Line for $3 million in 2011 — also considered locating
the ship in Miami, Baltimore, Boston and Philadelphia and other cities
but that none matched New York.
The
ship’s future may have parallels with the Rotterdam, another liner that
sailed the Atlantic for Holland America Line from 1959 until 1997, and
is now a mixed-used center in its home port.
After
leaving service as a liner, the Rotterdam was bought by a Dutch
government-backed company for 250 million euros and converted into
spaces for businesses.
Since
2010, it has been occupied by shops and restaurants, a theater, a
meeting center and a hotel, which together attract about 500,000
visitors a year, according to Casper van Hooren, a former investor in
the project and now an adviser to the SS United States Conservancy.
Mr.
van Hooren said the Rotterdam’s businesses over all are profitable, and
he predicted that the liner United States would succeed as a result of
New York’s many tourists.
Inside the ship, cabins once occupied by notable figures such as the
Duke and Duchess of Windsor, Harry Truman and Rita Hayworth are now
marked by low dividers in the steel floor, while the ballroom where Duke
Ellington once played for first-class passengers in tuxedos and ball
gowns is a dimly lit shell overhung with disconnected pipes and wiring.