Cumulus Media To Drop Rush Limbaugh (and Sean Hannity)

One of the loudest voices for bigotry and racism on the airwaves is Rush Limbaugh.  Another force for hate and division is Sean Hannity.  Now, both have been dropped by Cumulus, the second-largest operator of radio stations in the country.  It will be interesting to see how Limbaugh, a loud mouthed jerk in my view who talks about protecting the "sanctity of marriage" while on his own fourth marriage, tries to spin this obvious set back.  Here are details from Politico:

In a major shakeup for the radio industry, Cumulus Media, the second-biggest broadcaster in the country, is planning to drop both Rush Limbaugh and Sean Hannity from its stations at the end of the year, an industry source told POLITICO on Sunday.

Cumulus has decided that it will not renew its contracts with either host, the source said, a move that would remove the two most highly rated conservative talk personalities from more than 40 Cumulus channels in major markets.

The decision comes after negotiations between Cumulus and Premiere Networks, the division of Clear Channel that distributes Limbaugh and Hannity's shows, broke down due to disagreements over the cost of the distribution rights, the source said. Cumulus is known to drive a hard bargain on costs, and Clear Channel is known to seek top dollar for big names.

Premiere, which did not immediately respond to a request for comment on Sunday night, is expected to carry Limbaugh and Hannity on stations in many of the markets where they are currently signed with Cumulus, should the negotiations not go through. A spokesperson for Limbaugh was not immediately available for comment; Hannity did not immediately respond to a request for comment.

Back in May, a source close to Limbaugh told POLITICO that the host was considering ending his affiliation agreement with Cumulus because CEO Lew Dickey was blaming the company's advertising losses on Limbaugh's controversial remarks about Sandra Fluke, the Georgetown law student. On an earnings call two days later, Dickey reported a $2.4 million first-quarter decline in revenue related to talk programming, which he attributed, indirectly, to Limbaugh's remarks about Fluke.