Showing posts with label gay market segment. Show all posts
Showing posts with label gay market segment. Show all posts

Thursday, December 29, 2011

"Manscaping" is Overtaking Straight Males

The boyfriend and I were recently at a largely gay holiday party and in the course of a discussion with an older straight woman she remarked how the men at the party were overall so much better groomed that what she was used to seeing at parties with large numbers of straight men. She said she wished more men paid as much attention to grooming as gay men. Obviously, she had not frequented many "bear" parties or else here comments might have had some caveats. But, she seems to be onto something in terms of straight men learning a think or two from the gays. At least in terms of the growing "manscaping" boom among heterosexual men. Here are highlights from an article that looks at the trend:


The Atlantic reported this month that female pubic hair in America is on the road to extinction, but that’s a bit like noting the spotted owl is an endangered species. Grooming and waxing experts say the latest trend in pubic hair removal isn’t targeted at women—it’s for the guys. There’s evidence of this all around us (if you dare to look). . . . . The same is true of other celebrities’ trimmed full-monty shots, from football player Brett Favre to Fall Out Boy Pete Wentz.

In ancient times, removing male pubic hair had less to do with aesthetics. Egyptians did it to stave off fleas and lice. Romans removed adolescent boys’ body hair as an initiation into adulthood. In the 16th century, Europeans were aghast when Michelangelo’s statue of David featured a sculpted tuft above his penis; they thought it looked ungodly. The modern manscaped man is a product of today’s post-mextrosexual society, where even the alpha male indulges in spa treatments and $50 Diesel boxer briefs.

“Part of it has to do with shared roles,” says Nicole Caldwell, the editor of Playgirl, who has seen such a steep decline in male pubic hair recently that she has to remind her models not to shave everything off. “I don’t want to say there’s no distinction between men and women, but it’s more acceptable for them to share a space. Guys can occupy salons and it’s not totally bizarre.”

While little scientific research exists on male hair-removal habits, a 2008 study conducted by researchers at Flinders University in Australia concluded that “hairlessness is rapidly becoming a component of the ideal male body.” Of the 228 heterosexual males who participated in the anonymous survey, 66 percent said they had removed their pubic hair at least once, in comparison to 82 percent of homosexual males.

Manscaping has gone so mainstream that stores like Kohls and Bed, Bath & Beyond stock body trimmers right next to facial ones. “The Mangroomer Private Body Shaver is one of our best-selling products,” says Mike Gilman, co-owner of the Grooming Lounge in Washington D.C., an upscale Barber Shop that serves scotch to its clients. Brian Boye, GQ’s grooming editor, agrees that body-grooming products have flooded the men’s market in recent years.

For those seeking a silky smooth undercarriage, there’s always the waxing option. In London, the Strip: Ministry of Waxing reports that one out of every three male customers requests a “Boyzilian.”

Martha Frankel, who co-wrote Brazilian Sexy with Janea Padilha, one of the founding members at Manhattan’s infamous J Sisters salon, is bowled over by the manscaping boom. According to Frankel, waxing used to be a strictly gay phenomenon, particularly in Brazil, where gay men strolled the beach in barely-there banana hammocks. Today, she hasn’t come across a single straight guy under 25 who doesn’t trim, shave or wax.

The study cited in the article can be found here. Meanwhile, one has to wonder when Tony Perkins or Maggie Gallagher and the National Organization for Marriage will launch a campaign against manscaping since it is "too gay" and threatening to "traditional sex roles" or some similarly insane batshitery. Oh, and for waxing, I tried it once and it hurts like Hell!! Never, ever again.

Wednesday, November 24, 2010

LGBT Tourism Remains Resilient - A Lesson to Be Learned by Unfriendly Destinations

I have written before about the fact that while the recession has slammed many parts of the tourism industry, the LGBT market segment has remained resilient and, if there have been concessions made, it's been in the form of more regional travel in lieu of major trips. A new report by Community Marketing, Inc., ought to be a wake up call to every local tourism and convention bureau and should drive home the fact that advertising to the LGBT market is a wise business move that ought to trump the bigotry of the local Bible beaters. Indeed, not advertising to our community is almost a form of financial malfeasance. LGBT consumers are particularly receptive to targeted advertising and online booking opportunities. Here are highlights from the study which can be found here:
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Gay Men and Lesbian Booking Patterns. Gays and lesbians are primarily booking their travel directly via airline and hotel websites (56%) or through online travel agencies such as Travelocity or Orbitz (34%). Direct booking is significantly more important than web-based travel services, so for travel suppliers, developing relationships with the gay and lesbian community to encourage direct booking through your own website is extremely important. Travel suppliers and destinations having an LGBT “microsite” with dedicated content is a positive motivator for LGBT consumers.
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Recession-Influenced Travel Decreases . . . . Major markets, including New York City, San Francisco and Las Vegas saw only small leisure travel decreases, usually less than 5%, while medium sized cities, destinations that are geographically isolated, and some resort towns saw more significant decreases over 10%, and for some, over 20%.
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Staycations. Staycations were the only travel category to see an increase in 2009. When asked to specify how many regional drive vacations (i.e. including at least one night in a hotel) were taken, 66% indicated taking a longer regional drive vacation of more than two hours; 42% took a regional drive vacation where the drive was two hours or less; 14% took a trip where they stayed in a hotel in their own city. . . . with dedicated promotions this could be a way of filling hotel rooms during slower periods, especially if packaged with other local activities.
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Pride Events are Important. Unaffected by recessionary influences, nearly a quarter of the respondents reported traveling to another city and spending at least one night in a hotel to attend a Pride event; same as previous years. Nationally, Pride events continue to move millions of hotel nights in the Unites States, and Pride remains an important motivator for LGBT travelers under 35.
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Strength of Local Neighborhoods. Further confirming other recent research conducted by CMI, gays and lesbians tend to be especially interested in visiting city neighborhoods and experiencing local, non-chain restaurants. In fact, going to neighborhood restaurants and visiting the gay neighborhood were the top activities enjoyed by gays and lesbians when visiting a destination.

Saturday, February 06, 2010

AFA Targets Armani for "Promoting Homosexuality"

The American Family Association ("AFA") always needs a boycott target it seems to help whip its Christianist followers into a rage and, more importantly, rouse them to send in monetary contributions to support the Wildmon family lifestyle. The latest target is Armani Exchange because of its racy ads which the ever crazy loons at AFA claim are promoting homosexuality. AFA can see a homosexual plot behind almost anything regardless of how far fetched it may seem. Ford Motor Company has been previously targeted for simply advertising in gay publication - something that is perfectly rational if a business is trying to sell products to a market segment that has disposable income. What is often merely common business sense is seen as a sinister pro-gay plot. I suspect Armani's sole goal is to run provocative ads to get buyer attention. Here are highlights from the Edge on AFA's latest hissy fit:
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A group affiliated with the American Family Association targeted Armani Exchange for its Valentine’s Day ads. [The] group has targeted Armani clothing outlet Armani Exchange, claiming that the fashion company’s advertising is "appalling" due to what the group says are depictions of "threesomes" and "same s*x couples [sic]" in Armani’s romantically themed Valentine’s Day advertising.

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Text at the [AFA] site, using strategically placed asterisks to enable key words to get through spam filters, warns, "Malls, where teens hang out, have retailers whose window displays poison our children with 10-foot posters that are nothing but soft p*rn. In particular, Armani Exchange has recently displayed Valentine’s posters with partially dressed ’couples’ holding one another. These couples consist of two men, a man and woman, and two women."
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The text continues, "The women are scantily dressed while it is questionable if the men have any clothes on at all. Two of these models are used a couple of times to represent bis*xuals. If it could get any worse the text written is ’SHARE THE LOVE.’ "
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The Valentine’s Day promotion drawing a suggestion of boycott is reminiscent of a similar campaign against retailers last Christmas, when a group called American Decency sent out a call for shoppers to shun Abercrombie & Fitch, telling adherents that the company exploits teen consumers with eroticized advertisements that present sexuality in a context that could imply a "lifestyle agenda" to which the group objects.
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Such a "lifestyle agenda," as well as a "hidden agenda" that the group claimed A&F promoted, steers clear of overt marketing to gays, noted media watchdog Gay & Lesbian Alliance Against Defamation (GLAAAD): "With nonstop pictures of beefcake, clothing retailer Abercrombie & Fitch has not only taken the gay community by storm but straight young men in college as well," a posting at the GLAAD Web site read.
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American Decency saw unholy motivations behind such imagery. Text at the group’s Web site declared, "Any corporate entity, TV program, magazine, video game, movie, catalog that attempts to undermine the sexual purity of any child or God’s clarion call ’to be holy as He is holy’ must be exposed and their evil opposed.
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Meanwhile, thanks to AFA Armani is getting additional publicity from AFA and, since the forbidden fruit is always more attractive, the children of the wingnuts are probably eager to buy some of the merchandise under attack.

Saturday, October 03, 2009

2009 LATINO BUSINESS EXPO

I will be spending the day between 10:00AM and 3:00PM at the 2009 Hispanic Business Expo - the only down side is that it's being held at Regent University which offered space and set up free of charge in an what I view as another example of its effort to down play its scary Christian Right image. One of my firm's marketing initiatives is to market to community segments ignored by larger law firms and the rapidly growing Hispanic community in the area is a logical choice, particularly since my amazing office manager/head paralegal is totally bilingual. Although my mother grew up bilingual in Central America she unfortunately never pressed me and my siblings to learn Spanish. Also as a member of the Hispanic Chamber, the firm receives website promotion.
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I have found that competent, reasonably priced and respectful legal services go a long way in attracting clients, especially those who face a fair amount of discrimination from "main stream" law firms that all too often are overly impressed with themselves. The other market segments I am focusing on are obviously the LGBT community and also the Indian community since we have a large number of immigrants from India in the region. I find that people - gay, straight, Hispanic, Indian or Asian - are all just people. If more people would recognize that simple fact and treat others as they would like to be treated, the world would be a far better place.

Wednesday, September 12, 2007

Housing to Push Economy to Edge of Recession - Time to Flex LGBT Economic Muscle

As I have remarked a number of times now, that the economic horizon is not looking good for the next year to year and a half - if not more. Now might me a good time with a weak economy to start using more of their economic clout - automakers, retailers and others will be looking for viable consumer groups, and gays with on average better education and more disposable income should become an even more important market segment. Here are portions of an MSNBC story (http://www.msnbc.msn.com/id/20730894/) on the economy:


LOS ANGELES - Ongoing weakness in the housing market will push the national economy to the brink of recession, but growth in other areas should put the country back on a slow road to recovery by 2009, according to an economic forecast released Wednesday.

The quarterly Anderson Forecast by the University of California at Los Angeles predicts growth in the gross domestic product of just over 1 percent for the fourth quarter of 2007 and first quarter of 2008. Economic growth will remain “tepid” for the remainder of 2008 and return to 3 percent in 2009, said David Shulman, senior economist for the forecast.
That growth is just above the traditional definition of a recession — two consecutive quarters of decline in gross domestic product. “Of course, when the economy slows to a 1 percent pace, it runs the risk of falling into an actual recession, just as when an airplane’s velocity dips down to its ’stall speed’ and falls out of the sky,” Shulman wrote. The declining housing market could remain at the heart of the nation’s economic woes for some time.

Shulman also expects housing prices to plunge 10 percent to 15 percent before they start to recover, sometime in 2009. “The small recent minimal declines represent not the end, but rather the beginning of what will be a very painful decline,” he wrote. Housing woes have already started to affect consumer spending and are expected to keep doing so through 2008, the forecast said. Auto sales will reach only 15.7 million units in 2008 — the lowest rate since 1998, Shulman predicted. Housing-related purchases, such as furniture and appliances, were also expected to decline.

Note: A 10-15% drop in home prices will leave a number of homeowners owing more than they can sell there homes for if faced with a job loss or medical cost crisis.