With Luck, The Trump Brand Has Tanked

I and others have long been baffled by the willingness of many Americans to cast their votes for the Felon, a malignant narcissist who cares nothing for anyone but himself and who increasingly flaunts his unrestrained corruption. Seemingly, the Felon giving his cult followers permission to hate and discriminate against blacks, Hispanics, gays and non-right wing "Christians" was more appealing to these voters than their own financial security and access to health care. Now that the Felon's war of choice against Iran has caused fuel prices - including gas at the pump - to soar and his trade wars and tariffs have driven consumer prices even higher, some within his Kool-Aid drinking base are belatedly realizing that the Felon has always only cared about himself and that their struggles mean nothing to him.  Indeed, the Felon seems most fixated on taking revenge on perceived foes, enriching himself, and building monuments to himself.   The state of the economy is merely an after thought and the Felon has admitted that he thinks little about Americans' financial struggles. A column in the New York Times looks at the hopeful cratering of the Felon's brand:

In 1992, James Carville’s famous refrain — “It’s the economy, stupid” — compressed into four words what it might have taken a political scientist 400 words to explain: When family budgets feel tight, voters often go shopping for a new party to run things.

So as we approach the 2026 midterm elections, it’s hardly a unique insight for a pollster like me to say the election will hinge on the issues of our fragile economy and the high cost of living. Arguably, pocketbook issues led Donald Trump back to the White House for a second term: Poll after poll in 2024 showed the economy as the top issue and tended to show him with a significant advantage on who was more trusted to handle it.

Today, [the Felon] President Trump and Republicans haven’t merely lost that advantage; they’re underwater on the cost-of-living issue by an eight-point margin. And this year a second issue has been rising in my polling, ranking below the cost of living but ahead of other concerns. It’s not just the economy: “It’s the corruption,” too.

Voters don’t think the economy is working for them, and they think it’s being rigged more and more in favor of a precious few who are cozied up to our nation’s leaders. The combination of these two worries is putting Mr. Trump and Republicans in a terrible position on the eve of an election.

When Gallup asked Republicans back in 2016 what made Mr. Trump appealing, one in six alluded to his experience as a businessman. This was a product of his years in the public eye as a real estate mogul and as the star of “The Apprentice.” The top response? Mr. Trump was an “outsider.”

Some of his voters are wondering if that’s still true. Robert, one of the Trump-voting Texas swing voters in a recent Times Opinion focus group for which I was a moderator, put it this way: “You used to think that you could count on the Republicans to be able to help out with the economy.” Now, he said, it feels as if “it’s going to be the top class or the certain friends that are getting the benefit of the economy, not the general folks.”

For years, Mr. Trump got a lot of mileage out of his supporters thinking of him as a singular figure — a tycoon who put his glitzy life on hold in order to fix a broken Washington. Today, they see headlines about memecoin scams, inexplicable pardons and the enormous wealth that the president’s family and close associates are accumulating, and some of them are beginning to draw a different conclusion.

It would be one thing if Americans thought Mr. Trump were focused on fixing the economy and just hadn’t had enough time to deliver results.

In January 2025, I asked voters what they hoped Mr. Trump would focus on in his second term, and they were clear that they wanted to see efforts to lower the cost of living and secure the border. By November 2025, more than seven in 10 said he had given a lot of attention to the latter, but only 43 percent said he had made reducing the cost of living one of his highest priorities. Today, that figure is down to four in 10, fewer than the number who think he has prioritized projects such as building a White House ballroom or renovating the Lincoln Memorial Reflecting Pool. Even among Republican voters, only six in 10 think he has made the cost of living a top priority.

Many of Mr. Trump’s supporters grumble that he’s out chasing pet projects and feeding his ego, busy renaming buildings and bodies of water. As Pam, another of my focus-group participants, put it: “Those things to me are a waste, instead of spending time on what’s going on here in the U.S. and the fact that people are struggling.”

On its own, an economy that feels like it is leaving people behind would be a political problem for any incumbent. But add to it the gold leaf and vanity projects, and you wind up with a politically perilous one-two punch.

Some of the people who’ve believed in Mr. Trump over the past decade seem to be coming to the conclusion that the outsider businessman they voted for is just another typical politician. And while there are surely plenty of disillusioned Trump voters who wouldn’t dare cast a ballot for a Democrat, there’s no guarantee that they’ll bother to turn out on Election Day if they feel their own side is behaving poorly. Come November, that’s a slice of their coalition that Republicans can’t afford to lose.