While the ex-gay ministries have taken a body blow in the form of the updated Sptizer recantation and the move in California to outlaw reparative therapy, things aren't exactly sweetness and light for the Christofascists who want gays to return to an invisible status. After already riling the "One Million Bitchs" with its ads featuring Ellen Degeneres, JC Penny has now launched a fathers' day ad that features a real life gay couple and their two children (see image above). The Christianist heads will be definitely exploding even as the One Million Bitches have their panties in an unbelievable wad. Personally, I love it and may need to see if there's anything at JC Penney I might want to purchase. And if it drives the hate merchants crazy, so much the better. Here are excerpts from Think Progress:
JCPenney has just launched a Fathers’ Day advertisement featuring a gay couple with their children, noting that the ad portrays “real-life dads Todd Koch and Cooper Smith with their children, Claire and Mason.”
The copy reads:
First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.The ad builds on the department store’s recent decisions to stand with the LGBT community. In February, when JCPenney came under fire from the anti-gay group One Million Moms for bringing on the openly-gay comedian Ellen DeGeneres as a spokesperson, the store stood behind its partnership with Ellen. JCPenney’s CEO said that “Ellen represents the values of our company” — and with this kind of pro-equality advertising, JCPenney is continuing to reinforce its progressive values.
In response to the earlier Christianist outrage, Ellen laid out her values which are the polar opposite of the values demonstrated by the behavior of the "godly Christian" set even though they are wholly consistent with the true Gospel message:
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