Resort Towns Ask: Will There Be Summer?

Outer Banks beach.

Locally, the cities of Williamsburg and Virginia Beach rely heavily on tourism for a large part of their economy.  To the south in North Carolina's Outer Banks, dependence on tourism is even more significant.  With Memorial Weekend the weekend after next, the big issue facing businesses within the tourism industry is whether or not there will be a summer tourist season and, if there is, what will it look like. With over three weeks of paid vacation left of the year, the husband I find ourselves with no travel plans for the first time in years - our October cruise was cancelled - and left without two months of income from the husband's salon which just reopened under a whole new mode of operation: open more days, stylists working staggered schedules to keep the numbers of people in the place at any one time reduced to less than 10 people, constant sanitizing, and many client in-salon perks eliminated, with no one knowing how long this "new normal" will last. Will we travel this summer?  I honestly do not know.  In Virginia Beach hoteliers are facing an even more daunting scenario as they wonder who will visit the area given the economic stress so many unemployed people face and fears of exposure to the covid-19 virus.  A piece in the New York Times looks at the questions facing the tourism industry around the country.  Here are highlights: 

In summer resort towns across the United States, livelihoods for the year are built in the 15 weeks between Memorial Day and Labor Day. It is during those 15 weeks that tourists from around the country and the world arrive to bask on the beach and gather for festivals and weddings. And it is during those three months that tour operators, hoteliers, innkeepers, restaurant employees and others earn the bulk of their income.

But this year, with Memorial Day — the kickoff for summer — approaching, there will be fewer guests to welcome and likely no sizable weddings or festivals to host. Business owners in resort areas, from Cape Cod, Mass., to Lake Chelan, Wash., say that as the start of summer approaches, they are having to face the difficult reality that little money will be made this year.

Between canceled trips and uncertainty about how willing and financially able people will be to travel once shelter-in-place rules are lifted, business owners say that even if summer travel starts late, it won’t make up for losses that have already been incurred.

Traffic to resort towns will likely consist of local visitors from nearby cities and towns for day or weekend trips, rather than for longer stays, business owners speculated. Many also said they expect to see few, if any, international visitors.

Public health is essential and should be prioritized, Ms. Rishel and other business owners said, but business survival is also important. And so resort towns are grappling with the cost-benefit analysis of reopening and potentially having the virus spread versus remaining closed and potentially shuttering doors.

In North Carolina’s Outer Banks, tourists will be allowed to return and stay in hotels beginning on May 16, but life will be different. Social-distancing rules will have to be followed; businesses will limit the number of people to 50 percent of their usual capacity; sanitizing stations will be at every turn; and staff at hotels will wear masks.

“Even if we can’t do 100 percent of our normal business, we are just excited to be back in business and have a chance at survival,” said John Harris, a co-founder of Kitty Hawk Kites, which offers adventure tours and sells and rents equipment for various outdoor activities. “Staying closed isn’t an option for a community that’s 90 percent dependent on tourism.” Mr. Harris said about 80 percent of his revenue is made between Memorial Day and the end of September.

In New Jersey, where beaches will be open for Memorial Day, with restrictions, and hotels will reopen on June 1, the mood among some innkeepers and hoteliers is also cautiously optimistic. . . . . Who will come and how many of them will come is the unknown at this point, but we’re getting calls for reservations and people are reaching out on Facebook, so it looks like we will have our summer.”

“I’m excited to see people, but I’m also being terrified because it’s too soon to reopen,” she said. “I don’t think the state has met all the standards they said we’d need to meet before we open. We are still seeing new cases, and the rules about how to operate just aren’t clear.”

Ms. Gutlon, as well as other innkeepers and owners in North Carolina, New Jersey, Massachusetts and Washington state, said that they are trying to figure out the rules for guest numbers, social distancing and serving food on their properties. For example, she said, no more than 10 people can gather, but the inn typically has about 16 guests in its eight rooms, in addition to staff — so would filling rooms be breaking the rules?

In Massachusetts, where short-term rentals (including hotels) have been banned since March, the lack of direction from authorities led 26 Martha’s Vineyard innkeepers and hotel operators to write a letter to Gov. Charlie Baker’s advisory task force earlier this month, asking for guidance about reopening.

Hospitality businesses are also thinking about how the industry has been fundamentally changed by the coronavirus. When tourists return, there will be no hugging and no touching; smiles will be hidden behind masks; turndown service likely won’t exist; and many travelers will be afraid of staying in hotels where they don’t control cleaning procedures or know who stayed there before they did.

“Will people want to pay hundreds of dollars to take their own sheets off their bed or to sit in their room and eat all their meals there?” asked Ms. Gutlon of the White Doe Inn in the Outer Banks. She and others said that those questions will also affect people’s willingness to travel from afar. Guests who usually book for more than just a few days have all canceled their trips this year, she said.

Carol Watson, one of the owners of the Captain Farris House, an inn on Cape Cod, said she is already feeling the loss of international visitors.

Memorial Day, Ms. Watson said, is the real kickoff for the summer season, and she would normally be preparing for a revolving door. Instead, she is spending her time on conference calls with other business owners and a marketing company, trying to stay on top of what’s going on and updating policies and cleaning and sanitizing procedures.

“Everybody is frustrated with where we’re at and we’re all worried about this summer, but we don’t want to see people sick,” she said. “We don’t want to see people dying.”