When a marriage falls apart, the fights are never really about what they appear to be. Another late night at the office isn’t about the workload; it’s a statement about your priorities. Anger over the takeout order isn’t about the food; it’s about the fact that you don’t understand what your spouse actually likes.
So it is with the crumbling, century-long marriage of the Republican Party and the business community.
The recent spat between leading Republicans and major corporations like Delta, Coca-Cola and Major League Baseball criticizing Georgia’s restrictive new voting law isn’t just about voting rights; it’s the sign of a deeper breakup that has been years in the making. For anyone confused about how Senate Republican Leader Mitch McConnell could admonish big companies to “stay out of politics,” after building a career on corporate donations and business-friendly policies, this deeper breakup tells the story.
Jeffrey Sonnenfeld, a legendary business professor and associate dean at the Yale School of Management, has watched this split grow in recent years, and has heard it from CEOs he knows and works with. What the GOP cares about and what major businesses care about are, increasingly incompatible, he says.
“The political desire to use wedge issues to divide—which used to be fringe in the GOP—has become mainstream,” Sonnenfeld says. “That is 100 percent at variance with what the business community wants. And that is a million times more important to them than how many dollars of taxes are paid here or there.”
Over the weekend, Sonnenfeld hastily organized a Zoom conference with roughly 100 major corporate executives to talk through the voter restrictions being considered by state legislatures throughout the country, and about the way top Republicans like McConnell and Ted Cruz are responding with attacks on businesses that speak up in opposition.
Most of the CEOs on the call were Republicans; . . . The CEOs “ranged from amused to outraged” in their reaction to the GOP attacks on businesses, says Sonnenfeld. “Their comments ranged from talk about ‘taxation without representation’ to the paradox of ‘cancel culture’: It’s OK if they speak out, but only as long as they stay on script?”
As the GOP tries to position itself as the home of “working-class values,” capturing loyalty with a steady campaign against the perceived excesses of progressive culture, it’s running afoul of a business community that can’t simply silo off “culture war” topics. In the eyes of major corporations, issues like voting rights, immigration and transgender-inclusive restrooms have economic impact, too. The millions of people alienated by those fights aren’t just their future customers, many of whom expect to support brands they believe in, they’re the companies’ employees.
“The bad news for Republicans is that they seem to have a 1920s view of who Big Business’ workforce is,” says Sonnenfeld. “That workforce is, at a minimum, highly diverse—and they get along. Trying to stir that up is misguided.”
“Basically, business leaders believe that it’s in the interest of society to have social harmony. ... Divisiveness in society is not in their interest, short term or long term.”
If the marriage between the Republican Party and the business community is on the rocks, what does that mean for politics? What do we misunderstand about what really matters to CEOs? And why aren’t business executives more afraid of boycott threats from the right?
For answers to all of that and more, POLITICO Magazine spoke with Sonnenfeld this week.
90 actual CEOs and business leaders showed up, and 120 people were on the call, including the various election and legal experts. . . . Georgia was not the focus; that was just the warning shot. The volley over the bow is that we had business leaders from Texas saying, “You don’t know what bad is,” and looking at this spread [of voting rights restrictions] to 47 state legislatures. Michael Waldman, the head of the Brennan Center, gave an analysis of how bad [the proposals are] in these different states.
This November, for the first time in American history, [major business leaders] worked to guarantee millions of workers paid time off to vote. We've never had that before—and that's a bypass around government, with its inability to make Election Day a national holiday. So they created their own workarounds. But on top of that, they were really proud that they managed to have—these particular companies—over a million workers with a full day off not only to vote, but to help fortify elderly voting-site volunteers who were at risk for Covid and [had to handle] the tidal wave of ballots. . . . . And to have [the election] condemned [by Republicans] after the companies put so much into ensuring that, they're pretty upset.
The CEOs were across the political spectrum. But one thing they were unified about was their right to have a voice, and the importance of fortifying each other when they get out in front on an issue.
The business community’s interests are not to be xenophobic. It’s not in their interests to be isolationist. It’s not in their interests to be protectionist. And the GOP, those haven’t been their positions, at least since the 1950s. But now they are.
They’re interested in free markets—whether or not that’s product markets, financial markets or labor markets. It’s about the image and reality of America: “Give us your tired, your poor, your huddled masses,” Emma Lazarus’ poem on the Statue of Liberty. That’s the spirit of it. But it’s also this: If the U.S. is not seen as a comfortable, attractive magnet for the world’s best talent, we’re in trouble. We don’t want all this technological expertise to be siphoned away to our trading partners, and that’s starting to happen.
[Business leaders] are upset about immigration policies. . . . and say, “You can’t condemn us for outsourcing this work to China or India if we can’t bring these highly skilled workers here. We’re already now leasing space in Vancouver and Toronto, and we’re working on wiring the infrastructure so this will be on U.S. time zones. If we can’t get [these skilled workers] into the U.S., we’re still going to function as a North American company with the talent we need.”
They have different priorities [than the Republican Party seems to think]. They’re upset about the [anti-LGBTQ] “bathroom bills.” They’re upset about gun violence; hundreds of companies severed ties with the NRA or stopped dealing in semiautomatic weapons—from Walmart to Dick’s Sporting Goods. As we talk about “regulatory rollbacks” during the Trump administration, they were almost entirely EPA-directed; nobody was lobbying for that in corporate America. With the automakers, it became the entire industry fighting the [Trump-era] EPA, saying, “We like working with California. We think that in addition to what we’re doing with hybrids and [electric vehicles], we are pretty sure that we can get a 50-mile per gallon efficiency in the old-fashioned internal combustion engine. Don’t stop us.”
With these [anti-transgender] “bathroom bills,” the companies that led the charge against the euphemistic “religious freedom” acts in Arkansas, Indiana, North Carolina and Texas — amazingly — were AT&T, UPS and Doug McMillon [the CEO] of Walmart. They were out front.
There's much more. I don't see the GOP changing and reverting back toward sanity. The death grip of the Christofascists and white supremacists is simply too tight. With luck big business will be further alienated by the GOP and its demise will come about all the sooner.
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