Buttigieg’s $7 Million Fundraising Haul Puts Democrats on Notice

Openly gay South Bend (Ind.) Mayor Pete Buttigieg continues to surprise Democrats and pundits alike.  First, one poll showed that 68% of respondents said that they were comfortable with a gay candidate (while seniors are more likely to voice reservations about gay candidates, a majority (56 percent) now say they have no objections).  Second, Buttigieg announced that he had raised over $7 million during his first months on the campaign trail.  Neither of these things were expected and, indeed, on fundraising, Buttigieg is doing better than a number of candidates thought to be more formidable.  A piece in Politico looks at Buttigieg's continued ability to surprise.  Here are excerpts:

Pete Buttigieg’s Monday fundraising announcement carried an unmistakable message to his 2020 rivals: He’s here to stay.

The South Bend (Ind.) mayor has jolted the 2020 presidential campaign with growing media attention and rising public polling, and he did it again Monday by saying he raised over $7 million during his first months on the trail, seeding his campaign with the resources to take advantage of the early burst of national attention.

Buttigieg’s fundraising haul is the clearest sign yet that he’s emerging as a serious contender for the Democratic nomination in an unorthodox way. The 37-year-old, openly gay candidate is raising millions online and capturing the attention of national Democrats in a string of viral moments in recent weeks, while also leaning on a network of fellow mayors to build roots on the ground.

“He’s disrupting the entire 2020 race,” said Jon Soltz, president of VoteVets, a progressive group that hasn’t endorsed a 2020 candidate. Soltz added: “The more and more people hear from him, the more they think he’s the fresh face that they’ve been waiting for.”

Buttigieg is the first presidential candidate to offer a glimpse at his fundraising totals from the first quarter of 2019 — garnering significant cable news coverage all day Monday.

Sanders and O’Rourke’s total first-quarter numbers will also likely dwarf Buttigieg’s. But the mayor is likely to surpass several senators and governors also running for the Democratic presidential nomination, which “is quite extraordinary for a mayor,” said Mark Longabaugh, a Democratic consultant who worked on Bernie Sanders’ 2016 presidential bid.

Unlike some of his 2020 primary opponents, Buttigieg didn’t start with a ready-made digital fundraising program to tap into. In an email to supporters, Buttigieg said he “started with just about 20,000 people on our email list, and not many people even knew who I was.” In contrast, Harris and Kirsten Gillibrand sunk millions into their programs during their Senate bids, while O’Rourke built an enormous list of supporters during his Texas Senate bid last cycle.

Buttigieg dropped only $15,000 on Facebook ads in the past three months, near the bottom of the 2020 field.

“Buttigieg’s first-quarter numbers are the stuff of a very real organic phenomenon that establishes him as a surging candidate who has achieved real liftoff.” . . . . It’s also a network that Buttigieg can return to, quarter after quarter, so the small-dollar component of Buttigieg’s early fundraising “is worth so much more than that over the next year,” said Soltz, who also warned that Buttigieg’s newfound status will also likely “start drawing attacks from other candidates.”

[F]or Buttigieg, this fundraising haul “means he’s viable, and at the very least, he’s going to be around for a while,” said Julianna Smoot, a Democratic strategist who served as the national finance director on Barack Obama’s 2008 presidential campaign.

“That’s the kind of money that means you can actually start building a strategy for the early states,” Smoot added.

Buttigieg’s viability is also showing up in the polls, where he’s jumped to 4 percent nationally, according to a Quinnipiac University survey released last week. An Iowa-based poll released by another progressive group, Focus On Rural America, also showed Buttigieg moving from 0 to 6 percent support among Democrats in the state.

Former Ambassador David Jacobson, a Democratic donor who donated to the mayor during his failed bid for Democratic National Committee chairman in 2017, said the fundraising haul will help bring more donors to Buttigieg.

“What it does is it [provides] evidence — not just to me and my fundraising friends but to people in general — that, you know what? This guy's got something and I need to look more closely at it,” Jacobson said. “Like everything else, success breeds success. I do think that his number that he released today is going to encourage people to look his way.”

Buttigieg is also surging at a time when another Democrat with deep roots in the industrial Midwest is stumbling.  . . . . “The thing about Mayor Pete is he doesn’t have baggage,” said Democratic activist Molly Jong-Fast, who’s planning to host a fundraiser for Buttigieg.