In the wake of the RNC's report on the reasons why the GOP did disastrously in the 2012 elections, there have been all kinds of recriminations and a denial that the GOP's policies themselves as opposed to "poor messaging" are the root cause of the party's inability to win voters, especially at the national level. Conservative columnist Michael Gerson at the Washington Post looks at the GOP's shortcomings. Here are some excerpts:
Recent brutal attacks on the GOP have claimed that minorities often think that “Republicans do not like them or want them in the country.” That younger voters are “rolling their eyes at what the party represents.” That former Republicans view the party as “scary,” “narrow-minded,” “out of touch” and populated by “stuffy old men.”
But these were not Democratic attacks. The quotes come from the Republican National Committee’s “Growth & Opportunity Project” report, which, as far as I can tell, is unique in the history of party-sponsored self-reflection. Losing parties generally look in the mirror and see the need for cosmetics. This report calls for reconstructive surgery. In the aftermath of the 2012 election, it describes a party unpopular with the public, fading in must-win states and progressively marginalized at the national level.
The report, inevitably, set off an internal GOP conflict. This is not so much a matter of ideology; a number of politicians with tea party roots, such as Sen. Marco Rubio of Florida, have fully internalized these political realities. The emerging argument is between political realists and ideological entrepreneurs.
The RNC report engages this divergence of purposes in a forthright manner: “We have become expert in how to provide ideological reinforcement to like-minded people, but devastatingly we have lost the ability to be persuasive with, or welcoming to, those who do not agree with us on every issue.” The role of a political party, the report insists, is different from the pursuit of “universal purity.”
But the report recognizes that Republicans require more than changed tone or technique; they need relevant, appealing policies.
The 2012 election revealed insufficient GOP enthusiasm among working-class Americans and plummeting support among rising demographic groups, particularly Asians and Latinos. Appealing to these voters will require more than repetition of the Republican economic message circa 1980. They want the reassurance of a modern, functioning safety net and the realistic hope of economic and social mobility. Republicans have yet to effectively address either priority.
This is partly an institutional problem. A smattering of conservative policy experts is working on these issues — conservative alternatives on health and education reform or promoting social capital and family stability. But the major conservative think tanks tend to be driven by ideological and donor priorities. Few conservative institutions operate effectively at the confluence of policy and politics.
Major Republican donors seem perfectly willing to support the presidential races of quixotic candidates. They foot the bill for television attack ads. They seem less interested in funding the revival of ideas and policy that is a prerequisite to reestablishing a GOP majority. It is a strategic failure of the first order.
Those concerned about the Republican future hope for the arrival of a transformational candidate. But he or she will need something compelling to say.
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